Michelin marketing professionals learn to deliver superior value in brands, products, and services through a comprehensive curriculum developed and administered by the Michelin North America training group in Greenville, S.C. Courses are offered at the Michelin Sales Training Center and other locations depending upon the needs of Michelin marketing personnel. This curriculum integrates the real-world issues of delivering genuine value to our customers with the marketing principles found in an academic curriculum. By using Michelin-developed marketing tools, practices, and vocabulary, the marketing training courses help employees develop skills that are transferable to the various Michelin operating business units. The marketing training curriculum currently consists of the following courses:
Business to Business Marketing
Advanced Marketing Communications
Trade Marketing in Action
Marketing for Non-Marketers
New marketing employees are encouraged to complete all courses relevant to their position.
"I joined Michelin because I was offered a great opportunity with an excellent company that treated me extremely well in the hiring process."